URL Shortener

🔍 Problem

💡 Solution

It is a simple tool that shortens links and allows you to overlay your own custom message onto any piece of content.

🏁 Players

• Sniply Link Shortener - Instantly Boost Your Conversion Rate

• Bitly: URL Shortener - Short URLs & Custom Free Link

• Rebrandly | Custom URL Shortener, Branded Link ...

• TinyURL.com - shorten that long URL into a tiny URL

👤 End User Profile

• Influencers

• Enterprises

• Digital Marketing company

🌍 Addressable Market

The addressable market in direct segment is around $512,317,080 based on average annual price of $792 and 646k users.

• **306,000 YouTube channels** have over 100K subscribers as of January 2022

• 300,000 - 2 million subscribers have over 100K followers on Instagram

• 7,865 digital marketing companies

• 33,000 enterprises

🤑 LTV

The estimated LTV would be $1,760.

• ARPA - $792

• Gross margin - [80%](https://softwareequity.com/the-impact-of-gross-margin-on-saas-valuations/#:~:text=Gross Margin Benchmarks for SaaS businesses&text=Based on our experience%2C a,red flag%2C requiring additional analysis.)

• Churn - 36%

💸 CAC

The estimated CAC would be $198 in consumer marketing industry and $8549 in enterprise marketing industry.